Tranware Inc

question 23

Multiple Choice

Tranware Inc., an apparel manufacturer, receives cotton and other raw materials from its suppliers at the beginning of every quarter. With reference to this information, Tranware receives its ________ at the beginning of every quarter.

• A)deliverables
• B)physical repository
• C)data repository
• D)resources

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Definitions:

Marketing Concept

The philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.

Market Orientation

A business philosophy where the focus is on identifying and meeting the needs and desires of customers through the product mix.

Dual-process model

A theory explaining human thought and behavior as the outcome of two distinct systems: one automatic and unconscious, and the other deliberate and conscious.