Which Phase of the Customer Life Cycle Categorizes Customers According

question 5

Multiple Choice

Which phase of the customer life cycle categorizes customers according to value and attempt to win back high-value customers?

• A)loss/churn
• B)customer acquisition
• C)relationship management
• D)marketing

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Definitions:

Demand Pattern

The trend or tendency of buyers purchasing certain quantities of a product at various times.

Overstock

Occurs when a company holds more inventory than it can sell, potentially leading to high holding costs and reduced profitability.

Product Availability

The extent to which a product can readily be found in the market and is accessible to customers.

Tailored Postponement

A supply chain strategy where the manufacturing process is initiated but the final configuration of the product is delayed until the last possible moment to better meet customer demand.