Examlex
Adobe's Acrobat, Photoshop, and PageMaker are examples of ________.
Intangibility
The characteristic of services that makes them unable to be touched, seen, tasted, heard, or felt in the same manner that physical goods can be sensed.
Relationship Marketing
A strategy focused on building long-term engagement and loyalty with customers rather than on individual transactions.
Service Encounter
The exchange between a consumer and a service provider at the time a service is delivered.
Distribution Site
is a location or platform where products or services are made available to purchasers or end-users.
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