Porter Defined Value as the ________

question 70

Multiple Choice

Porter defined value as the ________.

• A)amount of money that a customer is willing to pay for an offering
• B)extent of after-sale service provided to customers
• C)perceived satisfaction of the customers and sellers after a transaction
• D)actual money exchanged in return of a product/service

---

Definitions:

Issue Price

The price at which new securities are offered to the public by the issuer.