The Belief That Behaviour Is Caused,rather Than Random,would Be Consistent

question 39

True/False

The belief that behaviour is caused,rather than random,would be consistent with the systematic approach.

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Definitions:

Gross Rating Points (GRPs)

A reference number used by advertisers that is obtained by multiplying reach (expressed as a percentage of the total market) by frequency.

Cost per Thousand (CPM)

A metric used in advertising to denote the price of 1,000 advertisement impressions on one webpage.

Frequency

The rate at which something occurs or is repeated over a particular period of time or in a given sample.

Reach

A measure of the extent to which content, advertising, or communication is seen by an audience.