Write the Null and Research Hypotheses to Test Both the Main

question 25

Essay

Write the null and research hypotheses to test both the main effects and interaction between gender and treatment (treatment = two levels).

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Definitions:

Advocacy Stage

A phase in the consumer decision-making process where individuals or groups promote or support a product, service, or idea.

Loyal Consumers

Customers who repeatedly purchase from a brand or business due to satisfaction, preference, or engagement with the product or service.

Preference

Preference is an individual's choice or priority among different options, often based on factors like taste, convenience, or value.

Repurchase

The act of buying a product or service again, indicating customer loyalty or satisfaction.