Examlex
Unethical leaders are more likely to use their charisma for self-serving ends.
ReBELLion
A forceful or violent effort to change an existing state of affairs, often featuring a dramatic refusal to conform or comply.
Promotional Mix
A combination of marketing tools including advertising, sales promotion, public relations, personal selling, and direct marketing used to reach the target audience and fulfill the organization's overall goals.
Sales Promotion
Short-term incentives or activities aimed at encouraging the purchase or sale of a product or service.
Direct Marketing
A form of advertising where businesses communicate directly with customers through various media.
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