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Ahmad was upset.The new product line that he introduced last year has been a total failure.At the time that he had made the decision to go ahead with it,the economy was strong.However,shortly after the line was launched,the economy weakened sharply,and this contributed to its failure.He felt that he should have seen the downturn in the economy coming,and,thus,he should not have launched the new product line.Ahmad is experiencing
Control Process
A systematic approach that involves setting standards, measuring actual performance, and taking corrective actions to ensure achievement of an organization’s objectives.
Control Equation
Need for Action = Desired Performance - Actual Performance.
Control Process
A systematic approach to managing and monitoring activities to ensure they meet the goals and standards of the organization.
Market Control
The ability of a single entity or a few entities to significantly influence the conditions or terms in a particular market.
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