Listening Is Defined as

question 13

Multiple Choice

Listening is defined as

• A) the physiological process of decoding sounds.
• B) the process of sorting through various sounds competing for your attention.
• C) the process of focusing on a particular sound or message.
• D) the process of selecting, attending to, understanding, and remembering verbal and nonverbal messages.

---

Definitions:

Marketing Environment

The outside factors and forces that affect a company’s ability to meet its marketing goals. Those forces include political, economic, demographic, sociocultural, technological, and legal factors.

Adoption Process

The sequence of steps a consumer goes through, from first becoming aware of a new product or service to finally making the purchase and using it.

Awareness

The degree of consumer recognition of a product, brand, or company, often influenced by marketing and advertising efforts.

Consumer Adoption Process

The sequence of stages a consumer goes through in embracing a new product or service, from awareness to loyalty.