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If you posit a relationship between two variables as being either positive or negative, what type of test should you use?
Crisis Communication
The effort by a business or organization to communicate effectively during unexpected events that threaten to harm its reputation or stakeholders.
Issues Management
The systematic identification, evaluation, and handling of any issue that could impact an organization’s ability to achieve its objectives, often involving preventive public relations strategies.
Social Media
Digital platforms that enable users to create and share content or participate in social networking.
Issues Management
The process of identifying, assessing, and responding to potential threats or opportunities that could affect an organization's reputation or success.
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