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The interpersonal perception process involves
External Clients
Individuals or entities outside an organization who use or purchase the services or products of a business.
Goodwill
A term in both accounting and general usage that refers to the established reputation of a business considered as a quantifiable asset.
Audience's Needs
The requirements or interests of the group to whom information is being communicated.
You-attitude
A communication approach focusing on the receiver’s needs and interests, emphasizing the benefits to them.
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