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The self-talk method of improving self-esteem is exemplified by
Steam Engines
Engines that generate mechanical power by utilizing steam to perform work, historically vital to the industrial revolution and the development of transport and manufacturing.
Long Tail
A business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.
Feature Creep
The tendency for products to become overly complex due to the continuous adding of features, often compromising usability and functionality.
Inert Set
A group of brands that a consumer is aware of but is indifferent towards when making a purchase decision.
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