The Dyadic Effect Describes the

question 13

Multiple Choice

The dyadic effect describes the

• A) different levels of self-disclosure.
• B) risky nature of self-disclosure.
• C) reciprocal nature of self-disclosure.
• D) difference between online and face-to-face self-disclosure.

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Definitions:

Utility Schedule

A table showing the level of satisfaction or utility that a consumer derives from different quantities of a good or service.

Marginal Utility

The increased happiness or advantage derived from the consumption of one extra piece of a good or service.

Total Utility

The full pleasure gained by using a particular volume of goods or services.

Marginal Utility

The increased enjoyment or advantage gained by a consumer from acquiring one more unit of a particular good or service.