Media Richness Theory Describes the Richness of a Communication Channel

question 5

Multiple Choice

Media richness theory describes the richness of a communication channel using four criteria.Which of the following is NOT one of those criteria?

• A) the amount of feedback that the communicator can receive
• B) the number of cues that the channel can convey and that can be interpreted by a receiver
• C) the variety of language that a communicator uses
• D) the number of channels used in the communication

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Definitions:

Influence

The capacity to have an effect on the character, development, or behavior of someone or something.

Associate

To connect or link someone or something in one's mind with something else.

Analyzing Impressions

The act of examining and interpreting the perceptions and judgments formed about others or oneself during interactions.

Reading Others

The ability to understand and interpret other people's emotions, intentions, and non-verbal cues.