Examlex
At the end of February,Brayden Pty Ltd reviewed its performance for the month and noted the following:
The respective variances will be reported as:
Stars
Objects in space consisting of hot plasma emitting light, or in a business context, products or business units with high market share in fast-growing industries.
Dogs
In the context of the BCG Matrix, business units or products that have low market share in a mature, slowly growing industry, suggesting they may generate just enough cash to maintain themselves.
Market Penetration
The action or strategy of increasing the market share of an existing product, or promoting a new product, through aggressive marketing tactics.
Market Development
A growth strategy where a company aims to increase sales by promoting its existing products in new markets.
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