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Standardize
To establish and enforce uniform criteria, measurements, or techniques.
Economies of Scale
Cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output generally decreasing with increasing scale.
Marketing Mix
The collection of decisions regarding product, place, price, and promotion that companies make during the process of bringing a product or service to market.
Standardized Marketing
A marketing strategy that uses uniform campaigns and messages across different markets and regions, often utilized by global brands.
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