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What is the level of risk associated with the null hypothesis called?
Zero Moment
The critical moment when a consumer decides to research a product online before making a purchase, emphasizing the importance of online presence.
Digital Device
An electronic device that can receive, store, process, or send digital information.
Potential Purchase
Refers to an item or service a customer is considering buying.
Search Engine Optimization
A digital marketing strategy focused on improving a website's visibility in search engine results.
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