A Customer Benefit Package (CBP) Consists of Both a Primary

question 46

True/False

A customer benefit package (CBP) consists of both a primary good and a primary service.

---

Definitions:

Rogers Humanistic Approach

A therapeutic approach developed by Carl Rogers that emphasizes unconditional positive regard, empathy, and the client's capacity for self-directed growth.

Unconditional Self-regard

Accepting and valuing oneself without condition or judgment, regardless of weaknesses and or failures.

Humanistic-existential Model

A psychological perspective that emphasizes individual experience, personal freedom, and the innate drive toward self-actualization.

Biological Model

The theoretical perspective that points to biological processes as the key to human behavior.