With Regard to the Three Types of Customer Attributes in Evaluating

question 65

Multiple Choice

With regard to the three types of customer attributes in evaluating the quality of goods and services, those associated with having a meal in a restaurant such as taste of the food and courtesy of the server would best be classified as

• A)search attributes
• B)experience attributes
• C)credence attributes
• D)reflect attributes

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Definitions:

Filtering Models

Algorithms or processes used to screen, categorize, and present information based on predefined criteria or user preferences.

Personalized Ads

Advertisements tailored to the preferences, interests, or past behavior of an individual viewer.

Analytic Capabilities

The tools and skills required to collect, process, and analyze data to derive meaningful insights, supporting decision-making and strategic planning.

Data Processing

The collection, manipulation, and analysis of data to extract useful information, support decision-making, or fulfill specific purposes.