Which of the Following Does Not Describe How Customers Evaluate

question 22

Multiple Choice

Which of the following does not describe how customers evaluate services in a manner that differs from the way they evaluate goods?

• A)Customers rely on more information from personal sources.
• B)Customers perceive greater risks.
• C)Customers cannot form a priori expectations of expected service quality.
• D)Dissatisfaction often results from a customer's inability to properly co-produce the service.

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Definitions:

Direction

In statistics, it often refers to the nature of the relationship between variables, indicating whether they move together in a positive or negative correlation.

Pearson Correlation

A measure of the linear correlation between two variables, giving a value between -1 and 1.

Linearity

The attribute of a relationship between two variables where the change in the outcome is directly proportional to the change in the predictor.

Predictability

The extent to which future states or conditions of a system can be forecasted based on existing data or patterns.