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How Does Customer Relationship Management (CRM) Help a Firm Gain

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Essay

How does customer relationship management (CRM) help a firm gain competitive advantage?


Definitions:

Growth Mindset

The belief that abilities and intelligence can be developed through dedication and hard work.

Disengagement

The process of withdrawing or detaching oneself emotionally, mentally, or physically from a task, role, or relationship.

Competence Stage

The phase in skill development where an individual has gained sufficient knowledge and ability to perform tasks reliably but not yet effortlessly.

Evaluating Progress

The assessment of how well an individual, group, or project is moving towards its objectives or goals.

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