Examlex
The roof of the house of quality shows the relationship matrix between customer requirements and the technical features.
Dissonance Experience
The feeling of discomfort resulting from holding two or more conflicting cognitions, such as beliefs, values, or attitudes.
Contamination Story
A narrative or explanation that details how something was polluted, corrupted, or tainted.
Self-Verification
Seeking out other people and social situations that support the way one views oneself in order to sustain a consistent and clear self-concept.
Redemption Story
A narrative framework where a person describes their life story in terms of moving from a difficult or low point to a higher, more positive state.
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