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MATCHING
Match each description with the item below.
-John Marshall
Segmentation Basis
The criteria or basis used to divide a target market into distinct groups, allowing for more tailored and effective marketing strategies.
SELL Sequence
A series of steps in the selling process, often acronymized to Show features, Explain advantages, Lead into benefits, and Let the customer speak.
Sales Presentation
A formal discussion or demonstration aimed at persuading an audience to purchase a product or service, focusing on features, benefits, and value.
Consumer Objections
Concerns or hesitations that a customer expresses regarding a product or service, often stemming from perceived risks, pricing, or doubts about value.
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