Ed Rogers Owns an Appliance Store Forecast Sales for July Using an Exponential Smoothing Model with Particular

question 63

Short Answer

Ed Rogers owns an appliance store. Sales data on a particular model of a DVD player for the past six months are:
$$\begin{array} { c c c } \text { Manth } & & \text { Sales } \\ \hline\text { Jan } & & 35 \\\text { Feb } & & 29 \\\text { Mar } & & 39 \\\text { Apr } & & 42 \\\text { May } && 51 \\\text { Jun } & & 56\end{array}$$ Forecast sales for July using an exponential smoothing model with a smoothing constant of 0.40. Assume that the forecast for May was 36.25.

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