-Refer to Figure 9

question 6

Multiple Choice

-Refer to Figure 9.1.How would the profit-maximizing sales quantities for bats and gloves change if the price of bats was $270?

• A) The quantities of bats and gloves will remain unchanged
• B) The quantity of gloves will increase while the quantity of bats will decrease
• C) The quantity of bats will increase while the quantity of gloves will decrease
• D) The quantities of bats and gloves will both increase

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Definitions:

Retrieval Set

Includes those brands or stores that the consumer can readily bring forth from memory.

External Locus of Control

A psychological concept describing individuals who believe that their successes or failures result from external factors and forces beyond their personal control.

Perceived Benefits Analysis

The evaluation of the advantages or improvements that individuals or organizations anticipate or experience from a product, service, or action.

Social Risk

The fears that consumers suffer when they worry others might not regard their purchases positively.