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-Refer to Figure 6.1.Point B represents the
Popular Culture
The entirety of ideas, perspectives, attitudes, images, and other phenomena that are within the mainstream of a given culture, especially as circulated via mass media.
Fashion
A popular style or practice, especially in clothing, footwear, accessories, makeup, or behavior.
Wear Out
The phenomenon where repeated exposure to the same advertisement or message leads to decreased consumer response or interest over time.
Influential People
Individuals who have the power to affect the decisions of others due to their authority, knowledge, position, or relationship.
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