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When faced with all available alternatives,the consumer will select the one that is ranked the highest.This principle is called
Costs
are the expenses or resources required for the production of goods or the execution of services, often considered in decision-making and planning.
Plan
is a detailed proposal for doing or achieving something, often involving the steps or actions needed to accomplish a goal.
Criteria
Standards or benchmarks that are used to evaluate or make judgments about different options or outcomes.
Role Ambiguity
A situation where an individual's job responsibilities, expectations, or authority are unclear, leading to confusion and potential stress.
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