Examlex
MATCHING
Match each description with the item below.
-John C. Calhoun
Customer Needs
The recognized desires or requirements of consumers that prompt them to purchase a product or service to solve a problem or fulfill a desire.
Skimming Pricing
A marketing strategy involving setting high prices for a new product during its initial phase to maximize profitability from customers willing to pay more.
Penetration Pricing
A marketing strategy used by companies to attract customers to a new product or service by offering a lower price initially.
Prestige Pricing
A pricing strategy where prices are set higher than normal because the product or service is perceived to have a higher value or status symbol.
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