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MATCHING
Match each description with the item below.
-James Madison
External Factors
Elements outside a business that can impact its performance, including economic, social, political, and technological influences.
Font Style Choices
Options available for the appearance of text, including typeface design and other typographic features.
Customer Characteristics
Attributes or features that define different groups of buyers, including demographic, psychographic, and behavioral factors.
Customer Analysis
The process of examining and interpreting data about customers to understand their preferences, behaviors, and demographics.
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