Loss Aversion Occurs When

question 21

Multiple Choice

Loss aversion occurs when

• A) The consumer's valuation of an outcome is less sensitive, per dollar, to small losses than to small gains
• B) The consumer's valuation of an outcome is more sensitive, per dollar, to small losses than to small gains
• C) The consumer's valuation of an outcome is less sensitive, per dollar, to large losses than to small gains
• D) Suppliers are inelastic to price changes

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Definitions:

Ambisexuality

A sexual orientation characterized by attraction to people of more than one gender; similar to bisexuality but may emphasize the aspect of attraction regardless of gender.

Secondary Sex Characteristics

Secondary sex characteristics are features that distinguish the two sexes of a species, but are not directly involved in reproduction, such as breast development in females and facial hair in males.

Gender Schemas

A person’s cognitive structures that organize information about gender into categories, which include gender roles and gender identity.

Gender Roles

The positions, characteristics, and interests that are considered normal and are expected for boys/men or for girls/women in a particular culture; this social information is stored in each person’s gender schemas.