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A player's best response is
Support Service
Services provided to customers before, during, and after purchasing and using goods or services to enhance customer satisfaction and maintain loyalty.
Brand Licensing
The authorization of a company to produce or sell products under another company's brand name, in exchange for a fee or royalty.
Brand Alliance
A strategic collaboration between two or more brands to achieve mutual marketing and business objectives.
Product Life Cycle
The stages a product goes through from when it is first introduced into the market until it is removed, including introduction, growth, maturity, and decline.
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