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Suppose that two economists reach different positive conclusions based on the same evidence.Most likely,the two economists
Market Segments
Divisions of a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.
Multiple Products
Offering a range of different products within a company's portfolio to appeal to varied consumer needs and preferences.
Segmentation Strategy
A marketing approach that involves dividing a broad target market into subsets of consumers with common needs or characteristics.
Prince Sports
A brand known for manufacturing and selling sporting goods, particularly in tennis and squash.
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