Examlex
Economists prefer:
Attractiveness
A subjective quality that makes something appealing or desirable to individuals.
Coercive Appeal
A strategy in advertising or persuasion that uses threats or fear of negative consequences to influence behavior or decisions.
Flattery Appeal
A persuasive technique in marketing that uses compliments or flattery to influence the behavior or opinions of the target audience.
Fear Appeal
A persuasive message that attempts to arouse fear in order to divert behavior through the threat of harm or danger.
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