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To internalize a consumption externality in the market for a toxic chemical
Skywriter
An advertising or promotional activity that involves flying an aircraft to write messages or drawings in the sky using smoke.
Outdoor Advertising
A form of advertising that reaches consumers while they are outside their homes, through methods such as billboards, transit posters, and digital signage.
Revenue Per Ad Dollar
A metric used to measure the effectiveness of advertising campaigns, indicating how much revenue is generated for every dollar spent on advertising.
Marketing ROI
A measure of the profitability generated by marketing efforts, calculated as the return from a marketing investment divided by the cost of that investment.
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