Programs That Provide Materials to Smokers So That They Can

question 45

Multiple Choice

Programs that provide materials to smokers so that they can quit on their own

• A) are too haphazard in nature to be successful.
• B) have been found to have higher initial quit rates than cognitive-behavioral interventions.
• C) have been found to be as successful as cognitive-behavioral interventions in terms of long-term maintenance.
• D) have the same impact as cognitive-behavioral interventions but are not as cost effective.

Identify techniques for developing vivid, specific reader benefits.

Distinguish between effective and ineffective methods of brainstorming reader benefits.

Discern the importance of aligning reader benefits with audience needs and wants.

Realize the role of psychological factors in motivating readers through benefits.