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Athletes who continue to play,despite being injured,may be experiencing a short-term reduction of pain sensitivity due to
Salient Cues
Prominent or noticeable features that stand out and influence perceptions and decision-making.
Problem Recognition
Problem recognition is the initial step in the consumer decision-making process, where the consumer identifies a need or a problem that requires a solution.
Consumer Decision Making
The process by which consumers identify their needs, gather information, evaluate options, and make purchasing decisions.
Participatory Commerce
An ecommerce model where consumers actively participate in the marketing, selling, and often the development of products.
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