Simplify the Expression

question 39

Multiple Choice

Simplify the expression.

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Definitions:

Peripheral Route

A method of persuasion that relies on superficial cues rather than the message's substantive aspects, as outlined in the Elaboration Likelihood Model of persuasion.

Scientific Data

Information collected through systematic observation or experimentation, used to validate or refute hypotheses.

Elaboration Likelihood Model

The idea that an individual’s thoughts about a persuasive message (rather than the message itself) determine whether attitude change will occur.

Peripheral Route

A method of persuasion that relies on superficial cues or associations, such as attractiveness or celebrity endorsement, rather than logical arguments.