A Company Has Budgeted a Maximum of $1,200,000 for National

question 35

Multiple Choice

A company has budgeted a maximum of $1,200,000 for national advertising an allergy medication.Each minute of television time costs $120,000 and each one-page newspaper ad costs $60,000.Each television ad is expected to be viewed by 24 million viewers, and each newspaper ad is expected to be seen by 7 million readers.What is the optimal amount that should be spent on advertising for each type ad?

• A) $1,200,000 on television time and $0 on newspaper ads
• B) $1,000,000 on television time and $200,000 on newspaper ads
• C) $500,000 on television time and $700,000 on newspaper ads
• D) $600,000 on television time and $600,000 on newspaper ads
• E) $900,000 on television time and $300,000 on newspaper ads

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Definitions:

Ages 70

Refers to the age group of individuals who are in their seventieth year of life, often considered the early period of the "elderly" or "senior" age category.

Curiosity

The desire to learn or know about anything; inquisitiveness.

Fluid Intelligence

The ability to reason and solve new problems independently of previously acquired knowledge.

Discovering

The act of finding information, places, or objects that were previously unknown.