A Company Has Budgeted a Maximum of $1,200,000 for National

question 35

Multiple Choice

A company has budgeted a maximum of $1,200,000 for national advertising an allergy medication.Each minute of television time costs $120,000 and each one-page newspaper ad costs $60,000.Each television ad is expected to be viewed by 24 million viewers, and each newspaper ad is expected to be seen by 7 million readers.What is the optimal amount that should be spent on advertising for each type ad?

• A) $1,200,000 on television time and $0 on newspaper ads
• B) $1,000,000 on television time and $200,000 on newspaper ads
• C) $500,000 on television time and $700,000 on newspaper ads
• D) $600,000 on television time and $600,000 on newspaper ads
• E) $900,000 on television time and $300,000 on newspaper ads

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Definitions:

State Laws

Laws that are enacted and enforced by individual U.S. states, which can vary from state to state, governing a wide range of activities and behaviors.

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The fairness of the processes that are used to make and apply decisions, often focusing on how decisions are made within organizations.

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