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Amortization:
Durability
A measure of how long a product can last or remain useful under regular use without significant deterioration.
Consideration Set
A group of brands or products a consumer evaluates as options for a specific purchase decision.
Smartphone Ratings
Evaluations or reviews that assess the quality, performance, and features of smartphones.
Brands
Represents a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed.
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