Catherine Chao, Director of Marketing Research, Needs a Sample of Households

question 37

Multiple Choice

Catherine Chao, Director of Marketing Research, needs a sample of households to participate in the testing of a new toothpaste package.She chooses thirty-six of her closest friends.Catherine's sample is a _____________.

• A)cluster sample
• B)convenience sample
• C)quota sample
• D)systematic sample
• E)random sample

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Definitions:

Sleep Disturbances

Any conditions that disrupt the normal sleep pattern, including difficulty falling or staying asleep, waking up too early, or experiencing unrestful sleep.

Behavioral Changes

Alterations in an individual's actions or reactions, often stemming from internal or external influences.

Generalized

A term describing conditions or symptoms that affect multiple areas or systems of the body rather than being localized to one spot.