Catherine Chao, Director of Marketing Research, Needs a Sample of Households

question 49

Multiple Choice

Catherine Chao, Director of Marketing Research, needs a sample of households to participate in the testing of a new toothpaste package.She directs the seven members of her staff to find five households each.Catherine's sample is a _____________.

• A)cluster sample
• B)proportionate stratified sample
• C)quota sample
• D)disproportionate stratified sample
• E)simple random sample

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Definitions:

Critical Psychological State

A mental condition integral to the Job Characteristics Model that impacts an employee's motivation, satisfaction, and performance based on core job dimensions.

Job Characteristics Theory

A theory that identifies five core job characteristics (skill variety, task identity, task significance, autonomy, and feedback) that affect job satisfaction, motivation, and performance.

German Approach

A term that might refer to the rigorous and detailed methodology often associated with German practices in business, engineering, or other fields, but without a specific context it is hard to define precisely.

Personal Identity

The concept of self that evolves from personal experiences, values, and beliefs, distinguishing an individual from others.