A Small Restaurant Owner Believes No More Than 36% of His

question 32

Multiple Choice

A small restaurant owner believes no more than 36% of his customers travel over 10 miles to his business.He is interested in expanding his customer base through marketing.However,he would like to test his hypothesis prior to investing money in a marketing initiative.He intends to use the following null and alternative hypotheses. These hypotheses _______________.

• A) indicate a one-tailed test with a rejection area in the right tail
• B) indicate a one-tailed test with a rejection area in the left tail
• C) indicate a two-tailed test
• D) are established incorrectly
• E) are not mutually exclusive

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Definitions:

Primary

Referring to something that is first in order, importance, or rank.

Secondary Reinforcers

Reinforcements that are learned through association with primary reinforcers and are not necessarily satisfying by themselves (e.g., praise, money).

Thorndike

An American psychologist known for his work in the field of learning theory that lead to the development of operant conditioning within behaviorism.

Reinforcement

A process in operant conditioning where a behavior is encouraged or strengthened by a consequence that follows it.