Examlex
The Tukey-Kramer procedure allows us to simultaneously examine all pairs of population means after the ANOVA test has been completed without increasing the true α level.
Advergame
A video game that is created specifically to promote a product, brand, or marketing message, blending advertising and gaming.
Script Placement
The strategy of embedding promotional messages within the narrative content of media, such as movies or TV shows, in a subtle way.
Brand Names
The names given to products or services by companies to distinguish them from competitors, serving as a key component of brand identity.
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