Annie Mikhail,market Analyst for a National Company Specializing in Historic

question 30

Multiple Choice

Annie Mikhail,market analyst for a national company specializing in historic city tours,is analyzing the relationship between the sales revenue from historic city tours and the size of the city.She gathers data from six cities in which the tours are offered.Annie's dependent variable is annual sales revenues and her independent variable is the city population.Regression analysis of the data yielded the following tables. The numerical value of the correlation coefficient between the historic city tour sales and the size of city population is __________.

• A) 0.969785
• B) 0.940483
• C) 0.224675
• D) -0.14156
• E) 1.000000

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Definitions:

Likert Scale

A psychometric scale commonly involved in research that employs questionnaires, used to gauge attitudes, values, or responses involving degrees of agreement or disagreement.

Environmental Protection

Efforts and policies aimed at preserving the natural environment from degradation or pollution to sustain ecological balance and conserve resources for future generations.

Values

Core beliefs or standards that guide behavior and decision-making, reflecting what is important to an individual or society.

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort due to holding contradictory beliefs or values, leading to an alteration in one of the conflicting elements to reduce the dissonance.