Target Marketing Most Closely Identifies with Which of the Following

question 49

Multiple Choice

Target marketing most closely identifies with which of the following orientations?

• A)production orientation
• B)systems orientation
• C)goal orientation
• D)consumer orientation
• E)All are part of the requirements for adopting the marketing concept.

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Definitions:

Fight-or-Flight Response

A physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival.

Rattle Snake

A venomous snake, known for the characteristic rattle at the end of its tail, commonly found in the Americas.

Negative Affectivity

A tendency to experience aversive (intensely disliked) emotional states; predisposition to experience emotional stress that includes feelings of nervousness, tension, and worry.

Stress

An internal reaction to any force that threatens to disturb a person’s equilibrium; the internal reaction usually takes the form of emotional discomfort.