A Marketing Firm Bids on a Project for a Bank

question 48

Multiple Choice

A marketing firm bids on a project for a bank study.In the study,a minimum of $20,000 is budgeted for data collection and focus groups after the survey.The bank responds by saying that it can only allocate $10,000 for data collection alone.What should the marketing research firm do?

• A)scale back the project sample size
• B)delete the focus group research
• C)decline the project
• D)both (a)and (b)
• E)none of the above

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Definitions:

Bulk Order

A large quantity purchase, often at a discounted rate, typically exceeding the standard order size.

Estimated Price

The anticipated price or cost of a good, service, or asset, used for budgeting and planning purposes before actual costs are known.

Production Managers

Individuals responsible for overseeing the production process and ensuring efficient production of goods within an organization.

Labour Rates

The amount of money that is paid to workers for their services, often expressed on an hourly, daily, or piecework basis.