Which of the Following Would Be the Strongest Reason for Not

question 51

Multiple Choice

Which of the following would be the strongest reason for not conducting marketing research?

• A)small market yielding a small profit
• B)small market yielding a large profit
• C)large market yielding a small profit
• D)large market yielding a large profit
• E)none of the above

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Definitions:

Operating Fund

A reserve of cash set aside for the day-to-day financial operations of an organization, business, or government entity.

Capital Fund

A reserve of money that is set aside for long-term investment projects or to cover future expenses and liabilities.

Endowment Fund

A fund established to finance a particular purpose of an organization, where the principal is kept intact while the investment income is available for use.

Deferral Method

An accounting technique used to delay the recognition of expenses or revenues until the related cash is paid or received.