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Describe a Project That Will Help a Firm Assess Who

question 42

Essay

Describe a project that will help a firm assess who are its best customers.Be sure to mention which marketing research functional role is operational in this project.


Definitions:

Sociology

The study of the development, structure, and functioning of human society.

Time

A dimension in which events can occur in sequence from the past through the present to the future, also a critical element in economic models affecting production, consumption, and investments.

Economics

The social science that studies how individuals, governments, and nations make choices on allocating resources to satisfy their wants and needs.

Sociology

The study of social behavior, society, patterns of social relationships, social interaction, and culture that surrounds everyday life.

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