A Long-Term Relationship Between Southwest Airlines and Its Frequent Business

question 19

Multiple Choice

A long-term relationship between Southwest Airlines and its frequent business travelers based on repeat sales is an example of:

• A)return on quality.
• B)customer retention.
• C)return on investment.
• D)market share.
• E)the marketing concept.

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Definitions:

Functional Needs

The specific requirements that consumers are looking to fulfill with a product or service.

Psychological Needs

Emotional or mental necessities that are essential for mental health and well-being, such as the need for love, esteem, or self-actualization.

Habitual Decision Making

A purchase decision process in which consumers engage with little conscious effort.

Unsatisfied Need

A condition or state where an individual's desires or requirements are not met, potentially creating a space for new products or services to fulfill that gap.